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The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product.

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THE INFLUENCE OF BRANDING ON CONSUMER BUYING BEHAVIOUR: A CASE OF KINONDONI MUNICIPALITY By Rose Lwitiko Mwambusi A Dissertation Submitted in Partial Fulfillment of the Requirements for Award of the Degree of Masters of Business Administration (MBA) Corporate Management of Mzumbe University 2015

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27/11/2017 · The Impact of Social Media on Consumer Buying Intention. Journal of International Business Research and Marketing, 3(1), pp.7-13. APA: Pütter, M. (2017). The Impact of Social Media on Consumer Buying Intention. Journal of International Business Research and Marketing, 3(1), 7-13. Vancouver: Pütter M. The Impact of Social Media on Consumer

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